Who is Said Baaghil?

Baaghil is the unconventional Brand and Relevance consultant, author and speaker. His out-of-the-box ideas ignite companies to rethink their strategies on reaching their target audience and building sustainable brands. He is proud co-founder of The Core Code – a global think tank on Brand – and founder/co-founder of multiple ventures. Advocate of Change or Die a business thought line of creating values.

With over thirty years of experience in Brand and Marketing, Baaghil has changed how people think of brand in the Middle East. As a consultant, he has worked with many distinguished organizations in the region such as the Saudi Stock Exchange, Savola, Almuhadib Group, AlKahbeer Capital.

With over thirty years of experience in Brand and Marketing Baaghil has changed how people think of brand in the Middle East

Baaghil has authored four books, including the most reputable "The Power of Belonging" and "Create Your Space," both listed in the Library of Congress. The international recognition of Baaghil's unique approach to Brand and Marketing can be found in key publications: well-known marketing expert Dan Hill wrote on Baaghil in "Emotionomics" and renowned brand strategist and author Libby Gill mentioned him in "Capture the Mindshare and the Market Share Will Follow."

Furthermore, Baaghil was interviewed by futurist and BrainReserve CEO Faith Popcorn for her two forthcoming books on market trends. Baaghil was interviewed by the internationally acclaimed brand consultancy firm Siegel+Gale on branding in the Middle East.