About the Conference 2018

Join Said Baaghil, Amr Banaja and 6 dynamic International speakers to introduce Start-ups, SME’s and Entrepreneurs to the best “Unconventional” practices and workshops.

Why do you need to attend?

  • A diversity of workshops that empowers your business - from idea to Go-To-Market, every problem you have can be solved in these two days
  • Meet and network with like-minded small business owners and Entrepreneurs, and add value to your business and the ideas that makes you unique
  • Explore and understand the steps you need to follow to take your business from struggling to stand out and being different
  • Learn how to craft your brand and build a brand for yourself and your business
  • Learn how to go to market with less fatal mistakes and unnecessary money waste
  • Expand your business beyond the borders of your current market and target audience
  • Learn about the digital world and where you fit in
  • Don't ignore the importance of soft skills that every start-up needs
  • Take your business to the next level with responsible financial management and business modelling

All these in just two days…. can you get any more UNCONVENTIONAL? No!!!! All in one place!

  • Keynote and Opening

    Amr Banaja , Vice-President, Corporate Communications, Marketing & Corporate Social Responsibility Head of SEDCO Holding Group's marketing, corporate communications and CSR programs will be the Keynote speaker.. You don’t want to miss this opportunity to listen to him!

  • Sessions

    • Anyone can be Successful  - Amr Banaja  on Business Modelling
    • Unconventional Ideanation  - Said Baaghil doing a workshop on how to create ideas and developing ideas for starting a business
    • Personal Brand – Said Baaghil  will focus on Brand Strategy and Personal Brand in this workshop
    • Agility ensure victory – Cher Fulton doing a workshop on Digital Marketing & Social Sales
    • The Unconventional way to Building a Responsible Brand – Amr Banaja  will do a workshop focused on how to build a brand focused on Financials
    • Leadership - Desray Clark will introduce the importance of leadership when starting a business and growing your business and your team
    • Soft Skills will be Key - Anchal Andrews will surprise you with her workshop
    • Kilimanjaro is nothing! – Joao Moedas  will focus on digital and design communication and how digital communication can differentiate your business
    • Humor and People  - Anchal Andrews doing a workshop on the most important part of business = People
    • Go-To-Market! – Anel Marx doing a workshop on GTM, Marketing analytics and how to get to know your customer
    • Mindset change – Adam Mauro will focus his workshop on mindset and the process to change any mindset.
  • Networking and Experts

    There will be all day networking opportunities, energizer activities and much much more.

    Conference Packages:


    • Attend 11 Workshops € 450
    • Attend 6 Workshops € 300
    • Attend 3 Workshops € 225
    • Attend 1 Workshops € 150

    * Package prices are subject to discounts and Early Genius Specials