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Brands must humanize their purpose to win online trust! The less the physical interaction is, the higher the trust barrier between businesses, costumers and consumers becomes.
Anyone is a brand strategist! You can easily wear the title but what is not easy is to develop what it takes to truly be one! Learn more...
Marketing used to be a ‘you and your customers’ face approach, through sales or advertising. Though marketing was the hype just three decades ago, still remains a strong force in the business reality of the Middle East.